Hi Viktoria
Thanks for your amazing call last night!
I got off the phone feeling pretty overwhelmed (with a hint of excitement
mixed in) but just mulled it all over. I'm really, really excited about
the prospects now. To have someone who's basically saying "I can see
potential - I'm going to help you reach it" it so much more than I could have
hoped for! It's all adding to my confidence and helping me see that maybe
I can achieve the things I want to.
Joni Leimgruber, Freelance Writer
Workshops
Morning, Afternoon Tea, Lunch and Workbook are included. Sessions run from 9:00 for 9:30am to approximately 4:30pm.
Savvy & Successful Workshops are one full day of instruction and include practical exercises, discussions, case studies, self and peer group review. Morning, Afternoon Tea and Workbook are included. Sessions run from 9:00 for 9::30am to approximately 4:30pm.
The learning environment provides personal attention through small group size, is fast paced and interactive, practical and positive, inspirational and fun.
Each of Savvy and Successful’s Workshops will give you a customised plan for either Marketing and Media or Publicity & Personal Branding that you can begin to apply to your business immediately.
Marketing & Media Workshop
Dates for 2009:
- Friday May 22
- Wednesday June 24
- Wednesday August 12
Welcome Overview & Introductions
Unit 1 –Understanding the Basics:
- Marketing Momentum
- USP vs EVP
- Differentiation by Specialisation
- Credibility Visibility
- Exposure & Publicity
- Promotional Planning Calendar
Morning Tea
Unit 2 - Understanding the Customer
- Identifying Target Market Groups
- Relationship Marketing
- The Loyalty Ladder
- Networking & Radar Presence
- Prospect Sharing & Cross Promotion
- Direct Mail, Newsletters & Contact Cycle
- The Magic of the Unexpected Gift
- Special Events
LUNCH
Unit 3 — Publicity
- What is Publicity
- How do you get it
- Why you want it
- Personal Branding
- How to Approach the Media
- Photos for Media
- Which Magazines & Press to Target
Afternoon Tea
Unit 4—Media Savvy
- How to Write a Great Press Release
- How to Write a Pitch
- How to Uncover Your “Angles"
- The Media Kit
- The Website Media Centre
WRAP–UP
-
You Go Away With
- Promotional Planning Calendar
- “Unique Selling Proposition" Analysis
- Target Market Analysis
- Strategies to Communicate with each Market
- List of Strategic Alliances to Explore
- Prepared ‘Angles’ for Press Releases
- Photo Ideas to Accompany Press Releases
- Print, TV and Radio Hit Lists
- Prepared Pitches for your Story Ideas
- Ideas for your Media Kit
Download Registration Form Here
Publicity & Personal Branding Workshop
Dates for 2009
- Wednesday May 27
- Tuesday June 30
- Wednesday August 19
Welcome Overview & Introductions
Unit 1 – Publicity
- What is Publicity
- How do you get it
- Why you want it
- Personal Branding
- How to Approach the Media
- Photos for Media
- Which Magazines & Press to Target
Morning Tea
Unit 2 - Media Savvy
- How to Write a Great Press Release
- How to Write a Pitch
- How to Uncover Your “Angles"
- The Media Kit
- The Website Media Centre-
LUNCH
Unit 3 — Branding Basics
- What is Branding?
- Why are Brands so Powerful?
- Personal Brands we Love and Hate
- Aussies & Gen Y
Afternoon Tea
Unit 4— Exploring Your Personal Brand
- Personal Branding in Cyberspace
- Personal Branding for Mere Mortals
- Elements of a Personal Brand
WRAP–UP
-
You Go Away With
- Prepared ‘Angles’ for Press Releases
- Photo Ideas to Accompany Press Releases
- Print, TV and Radio Hit Lists
- Prepared Pitches for your Story Ideas
- Ideas for your Media Kit
- USP Analysis for your Personal Brand
- To Do List for Creating & Developing Your Personal Brand
Workshop Venue:
1st Floor, 30 Fitzgerald Street, Windsor
Side access of Outdoor Training College
Parking Immediately behind the building in KFC Carpark
Note: This carpark is restricted to 2 or 3 hour parking between 8:30 and 3:30pm 7 days
No exceptions as the parking area is regularly patrolled
All Day Parking is available in side streets