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"Viktoria has assisted me in the marketing and promotion of our existing business, including advising how to achieve maximum local newspaper publicity at no cost. The approach was so successful that we achieved several half page editorials at zero cost, which translated into immediate sales at the cash register….Viktoria is very professional, enthusiastic and has great attention to detail. She has a positive and nurturing personality and we have no hesitation in recommending her to any business owner looking to increase the profitability of their business."

Lucille & Darren Pead, Owners,
The Lucille Group & Guy Stuff


"Having Viktoria as a mentor on this inaugural industry event has given me the personal confidence needed to negotiate with big business. Her work ethics and encouragement have been a tremendous example and she has increased my desire to work on my weaknesses, improve on the abilities I have. She has awakened me to greater and challenging possibilities and improved both my business and interpersonal communications. On a more personal level, Viktoria created a belief in me that anything is possible."

Sally Wilson, Owner, Delish Designs & Scrapbooking Industry Association President

Seminar Topics

Topics and program structures can be customised to suit the particular needs of:

  • Chambers of Commerce
  • Business Groups
  • Marketing Cooperatives
  • Tourism Associations
  • Special Interest Groups
  • Company’s Client Groups

Please phone Viktoria, to discuss your needs in confidence and without obligation or Click Here

Survive or Thrive
The Savvy Small Business Persons Guide to Tough Economic Times

Are your traditional markets eroding or have some disappeared completely? Have you lost the ‘fire-in-your-belly’ for your businesses potential? Do you need practical ideas, fresh input and inspiration for approaching customers, examining wasteful practices, exploring new markets or re-inventing yourself? Do you need insight into how you might use publicity and personal branding more effectively? Then this seminar is for you!

You Will Learn About:

  • Keeping Your Business Passion Alive
  • Presentation/Image Audit
  • Reviewing Wasteful Practices
  • Existing & Lapsed Customers
  • Seeking Out New Target Markets
  • Re-inventing Yourself – Your Business
  • Identifying Emerging Opportunities
  • Publicity and Personal Branding

The Rise and Rise of Personal Branding
The Savvy Small Business Persons Guide to Self- Branding for Business Success

Are YOU your business’s key brand? Are you a small to medium business, provide professional services, artist or artisan at start up or established? Do you feel you need to raise your personal profile to take the business up a notch? Are you a one person business that needs to re-launch or re-invent their image for the times? Have you got a business journey story ready to share so you can ‘make your mark’ in the world? Do you need insight on how personal branding can help your business? Then this seminar is for you!

You will Learn About:

  • What is Branding?
  • Why are Brands so Powerful?
  • Personal Brands we Love and Hate
  • Aussies & Gen Y
  • Personal Branding in Cyberspace
  • Personal Branding for Mere Mortals
  • Elements of a Personal Brand

Unleash the Publicity Beast Within
The Savvy Small Business Persons Guide to Getting Publicity

Are You a Start-Up Enterprise that needs to launch itself into the marketplace? Are you established, but need to re-invent or re-launch yourself or launch a new product? In the face of shrinking $’s for marketing, do you need to acquire or polish your publicity skills for that extra kick? Do you need insight into how the world of publicity and media works so you can begin to leverage the ultimate “more-brains-than-bucks” technique of the ‘streetsmart’ marketer? Then this seminar is for you!

You Will Learn About:

  • What? Why? How? When? Of Media Contact
  • About Journalists & the Media
  • Press Releases
  • Photos for the Press
  • Story Angles & Pitching an Idea
  • The Media Kit
  • Publicity in Trade Magazines
  • Optimising an Exposure Opportunity
  • The Web Media Centre
  • Personal Branding

Farmer’s Markets – A New Religion
The Savvy Small Business Person’s Guide to Farmer’s Market Success Secrets

Do you participate in many markets and rely on it heavily or exclusively for income? Are you participating in markets as a springboard to take you product on to bigger things? Do you predominately wholesale your produce or product but would like to explore other markets? Do you need to build a brand position at the market or do you need fresh input and ideas on how to maximise sales? Then this seminar is for you!

You will Learn About:

  • Marketing Basics
  • Branding
  • Customer Basics
  • Farmers Market Survival Tips
  • Beyond the Farmers Market
  • Ten Pillars of The Farmer’s Market Religion

Coming Soon

In Pursuit of Authenticity -
The Savvy Guide to Marketing's New Imperative