Hi Viktoria
Thanks so much for your time today.
It has certainly given us a lot of food for thought and we have a
Fantastic basis now for working through many of the ideas we have had over the
Last few months, with more clarity and direction than we had previously.
Your enthusiasm and excitement is inspiring and whilst some ideas have turned
things on their heads a bit, it's all good stuff for us to think about!
We really appreciate it and look forward to continuing to work with you
In the future.
Thanks
Natalie Cavalli, Owner, Simply Original Fine Foods
About Viktoria Darabi
Viktoria was educated in Australia & NZ completing a BA Degree in French Language & Culture from Loma Linda University, Calif., USA.
Her marketing career has spanned over 25 years in the US & Australia working in a diverse variety of multi nationals, medium and small businesses in marketing roles caring for budgets ranging $0 to $1M.
Since 1997, her treechange in the Hawkesbury has been spent with her partner, Chris Woolcock, growing their business, Renaissance Rocking Horses. She has two children, 17 and 8 years old and enjoys writing, collecting and making period porcelain dolls for her antique pram and Childhood Memories Collections.
As Australia’s largest and only fulltime maker of high quality heirloom rocking horses they offer made to order rocking horses, kits, plans, accessories, 3-day rocking horse making classes for baby boomers, group tours for seniors and a B & B.
During this time she also established an Antiques Trail, an Artisan’s Trail and a Regional Festival, in her shire - all based on the principles of Co-operative and Relationship Marketing and designed to encourage the groups to work together, improve their profiles and thereby increase tourism to the region.
She conducted annual boutique open weekends on her property, Rocking Horse Lodge. The inaugural event featured Huey his TV crew from "Huey’s Cooking Adventures" and 50 hand-picked artisan and farmgate stall holders. It attracted over 1200 visitors and resulted in many episodes on Huey’s Cooking Adventures featuring the Hawkesbury.
Viktoria writes freelance, mostly artisan profiles and the country lifestyle, which she loves and knows best. She is working on her first book which brings together the things she is most passionate about— sustainable treechange lifestyle using ‘more-brains-than-bucks’ marketing techniques — techniques that have helped sustain her artisan country lifestyle.
She is an evangelist for "more-brains-than-bucks," "more-drive-than-dosh,’ ‘more chutzpah-than-cash’ marketing techniques which she shares via her coaching, seminar & workshop business – Savvy and Successful.